Website, e-commerce and marketplaces
The pharmacy’s website and store, connected to inventory, pricing and electronic invoicing.
The pharmacy’s website and store are built right in VUpharma and use the system’s lot-based inventory, price tables and invoicing. Permitted products also go to Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop and other marketplaces. Deliveries, whether by the pharmacy’s own routes, a delivery app or a carrier, stay linked to the order, with tracking. Clara, an AI agent, follows the orders; the pharmacist approves the quote.
Illustrative values.
The store’s agent
The customer buys through the store. Clara follows each order.
Clara Moura serves customers in the online store and introduces herself as an AI agent. She opens the order when a prescription comes in, sends the quote the pharmacist approved for payment by Pix or card, and keeps the customer informed at every step, up to delivery. Health questions go to the pharmacist.
Receives the photo or PDF of the prescription sent through the store and opens the order for Iris to transcribe
Sends the quote the pharmacist approved, for payment by Pix or card
Lets the customer know when the order is paid, ready and out for delivery
Organizes the day’s deliveries into routes for the team to check
Follows orders from each integrated marketplace and lets the picking team know
Suggests copy for the website and blog, which the team edits and the person in charge approves
What’s the status of Carla N.’s online order?
Order PD-2026-1204 is paid: R$ 156.30 by Pix, for the 60-capsule formula the pharmacist approved and the SPF 50 sunscreen. Carla chose delivery, and I let her know the formula is being compounded. Once the pharmacist releases it, the order goes on the Downtown Branch’s afternoon route.
Illustrative example.
Pharmacy website
The pharmacy’s website, built on VUpharma, with the store inside.
The site builder is part of VUpharma, and the store lives on the same site, using the system’s product records, inventory and price tables. The team edits the pages, Clara suggests copy, and the person in charge of the website approves each text before it’s published. Anything about health or medicines goes through the responsible pharmacist first.
Your own .com.br domain and a layout with the pharmacy’s logo, colors and photos
About, services and team pages, plus a blog with the pharmacy’s own posts
Content in more than one language, if the pharmacy wants
On the home page, the details RDC 44/2009 requires for online sales, such as the CNPJ, the address, the responsible pharmacist and their CRF number, the health license and the Anvisa authorization
Basic SEO: a title and description for each page and a sitemap for search engines
Illustrative example.
In the online store
What customers find in the pharmacy’s online store.
Ready-made products with stock and price
Ready-made products appear with the price from the pharmacy’s tables and the branch’s stock balance. The sale is posted as an outflow to the lot’s stock ledger, just like at the counter.
Formulas by prescription
Compounded formulas are not displayed as products. The customer sends the prescription and pays only the quote the pharmacist approved.
Pix or card
The customer pays with Pix or card right in the store. At invoicing, each part gets its own invoice: NFS-e for the formula, NF-e or NFC-e for the ready-made product.
Order status
The customer sees what stage the order is at: prescription under review, quote sent, paid, being compounded, ready, out for delivery or delivered.
Prescription medicines
They appear with no images or advertising, only with the details Anvisa allows in a price list, and are dispensed only after the pharmacist assesses the prescription.
Connected to the pharmacy’s system
The store uses VUpharma’s product records, price tables, lot-based inventory and invoicing. There’s no second product database to keep up to date.
Marketplaces
The main marketplaces, with the pharmacy’s inventory.
Products that can be sold on a marketplace are listed from the pharmacy’s product records, with each channel’s price. The lot-based inventory is the same as the store’s and the counter’s, and the invoice comes from the same invoicing system.
The listing comes from the product record, with the Anvisa regulatory status the marketplace asks for, and no second record to maintain
Each sale reserves the lot closest to expiration, and the balance is updated across all channels
The marketplace order comes in as a pharmacy order, with the invoice issued before the shipping label
Only the ready-made products that Anvisa and each marketplace allow are listed, such as registered cosmetics and personal care products. Manufactured flower remedies are listed only where the marketplace accepts them, and the responsible pharmacist approves each product
Medicines and compounded formulas stay off marketplaces and follow the rules of the pharmacy’s own store
Illustrative values.
API integration with these and other marketplaces
From prescription to delivery
Four steps, each with its own owner.
01
The customer sends the prescription
Through the online store, on the website or on their phone, the customer sends a photo or PDF of the prescription. Clara records the customer’s consent and opens the order linked to their record.
Clara · opens the order
02
The pharmacist approves the quote
Iris transcribes the prescription and checks the doses, Marcos calculates the formula, and the price comes from the pharmacy’s price tables. The pharmacist assesses the prescription and approves the formula and the quote.
Pharmacist · approves
03
The customer pays online
Clara sends the approved quote, and the customer pays with Pix or card. The confirmed payment is recorded on the order and goes into the branch’s accounts receivable.
Customer · pays
04
Delivery or pickup
Once the pharmacist releases the formula, the order goes on the delivery route or is ready for pickup at the counter. Clara lets the customer know.
Team · delivers
Delivery
Deliveries by route, confirmed at the customer’s door.
Clara organizes the day’s deliveries into routes, in address order, and the person in charge of deliveries checks and confirms each route. At the door, the courier records the name of the person who received the order, and the customer is notified.
Formulas with the “Keep refrigerated” warning on the label go out in an insulated box
Every order includes a printed slip with the pharmacist’s name and the pharmacy’s phone number and address
When the regulations require the original prescription, the order only goes out after the pharmacist checks it
Products or formulas containing a Portaria 344/98 substance are excluded from online payment
Orders that could not be delivered return to the branch, with the reason recorded
Illustrative values.
Delivery apps and carriers
Beyond the pharmacy’s own routes, delivery through its partners.
The pharmacy chooses the delivery apps and carriers it works with. Each shipment stays linked to the order, from the shipping quote to delivery.
Shipping quote
In the store, the customer sees the shipping cost and delivery time for each option by zip code. The delivery time for a formula already includes compounding time.
Label and pickup
Once the invoice is issued, the label prints right from the order. Pickup is scheduled with the carrier, or the delivery is requested in the app.
Tracking for the customer
Each status change at the partner updates the order, and Clara sends the customer the tracking link.
The same rules as the pharmacy’s own routes
An insulated box for formulas that need refrigeration, the pharmacist’s printed guidance in every order and, for medicines, only licensed partners. The rules for controlled substances don’t change.
What stays with people
Clara follows along. People approve, release and deliver.
01
Approve the quote
The pharmacist assesses the prescription and approves the formula and the quote. Prices come from the pharmacy’s price tables; discounts need approval from the person accountable for sales. The responsible pharmacist decides which products go to each marketplace.
02
Release and counsel
Only formulas the pharmacist has released go out for delivery or pickup. Through the store, the customer talks directly to the pharmacist, and Clara gives no health advice.
03
Confirm the route and the delivery
The person in charge of deliveries confirms the route, and the courier confirms each delivery. The refund for a canceled order is approved by the manager, and the original stays in the history.
Questions about the website, the store and marketplaces.
See an online order, from prescription to delivery.
In the demo, you see the pharmacy’s website, a prescription sent through the store, the approved quote, payment by Pix, a Mercado Livre order and delivery with tracking. We handle the pharmacy’s migration at no cost.